Activation

Case Study:
Biogesic Ingat Na Damang-dama

Title: Biogesic Ingat na Damang-dama
Category: Activation
Campaign Date: 2013 to 2016
Client: Unilab Consumer Health

Challenges and Objectives
This nationwide campaign was aimed to identify and strengthen the Biogesic brand’s commitment to protecting the welfare of it’s consumers. The blanket, a source of warmth and comfort became the focal piece of the campaign.

Results
Through the partnerships with NGOs, private sector and schools, we were able to gather and donate thousands of blankets to various communities nationwide.