Sampling and Activation

Case Study:
Benzac School Tour

Title: Benzac School Tour
Category: Sampling and Activation
Date: March 2016 to 2018
Client: Galderma Phils.

Challenges and Objectives
Benzac’s campaign was focused on helping high school and college students improve their personality and increase their confidence because of how they look and how people around them see them by their physical appearance. Campaign started because of teens’ having problem with acne, which became one of the reasons of their low self-esteem and worse, depression.

The Personality Development lecture as the main factor of the school tour, inspired students in taking actions for their self-improvement. The school tour reached various schools and universities in Manila and Cebu. Sales engagement increased as one of the results of the activation.