Innovation

Case Study:
Social Influencers Management

Service: Social Influencers Management
Client: Nestle
Project: Ready-to-Drink Non-Fat Milk Online Content

Background
Ever since it first operated in the country in 1911, Nestlé Philippines, Inc. (NPI) has consistently brought the best food and beverage for Filipino consumers. Guided by its values and with nutrition at its core, Nestle continues to uphold their promise of enhancing quality of life and contributing to a healthier future.

Challenges and Objectives
To increase brand awareness through content crafted by micro influencers.

Results
Creating the right content will win consumers. For this project, the team tapped more than 100 micro influencers to make customized content resulting to increased engagement around the brand.