Case Study:
Medicol Grabeng Pain Dysmissed

Title: Medicol Grabeng Pain Dysmissed
Category: Activation
Date: July to September 2018
Client: United Laboratories Consumer Health

Challenges and Objectives
  • Tap 6 colleges & universities
  • Target engagement - 1056 students to participate in the booth activity
  • Sampling target - 1,728 pcs

The activation reached a total of 1198 engagement hits, 13% above the target. The team were able to dispense 3,128 samples, totaling to 181% performance.