EMERGING NORMS FROM COVID 19When change happens, adaptability is needed.
COVID-19 Trend: What is the New Normal?Change is constant, yet many times, it is sudden. COVID-19’s onset is no different; it took the world by surprise. Its arrival prompted a ‘new normal’ that various sectors of society, most especially businesses, are trying to adjust and adapt to. In a short discussion between Queenie Cua, Chief Brand Strategist of Mansmith and Fielders, Inc., and Patrick Cua, Managing Director of Nielsen Philippines, they explain four significant new norms materializing amidst the current pandemic.
RENEWED MINDSETSeveral people are in their homes due to lockdown or quarantine. Thus, they have time to ponder on how to handle the health crisis. Right now, people have renewed mindsets in life; protecting the family is the topmost priority, taking care of one’s physical and mental well-being is imperative, gathering of essentials such as food and vitamins is significant, and even realizing the importance of being environment-friendly comes into view. Also, people are more than ever socially aware of how everyone, whether rich or poor, is affected by COVID-19.
A NEW DEFINITION OF SOCIALIZINGSocial distancing is the new norm as large events and mass gatherings are canceled. To adjust to the current situation, people are turning to the power of technology. Meetings have become digital meet-ups; a number of companies are using Zoom, Google Hangouts, or MS Teams to establish connections. Viber communities and other messaging apps are on the rise; PC Express made a Viber chat market place where customers can inquire about digital needs. Online streaming of concerts, plays, even masses is happening; people were delighted when the famous musical Phantom of the Opera’ was streamed on YouTube, and fans were thrilled when indie band ‘Ben&Ben’ did a free online concert. Technology has already changed the way people communicate in the past years, but more so during COVID-19..
THE WAY WE DO BUSINESSWith consumer behavior changing because of the pandemic, businesses must keep up too. Taking advantage of technology and responding online to consumers is the timeliest way to do so. For example, to cater to their customers’ cravings, the popular ramen chain Ramen Nagi, opened a website for orders and delivery; this is a huge step as Ramen Nagi do not usually cater to take-outs, more so delivery services. Furthermore, brands worldwide have also given higher emphasis on corporate social responsibility in response COVID-19. Nestle Philippines put up a ‘Kasambuhay ng Pamilyang Pilipino’ program wherein they give out ‘Kasamabuhay’ kits to families affected by the crisis. During this time, establishing a meaningful way of connecting with consumers and helping out the community are new ways businesses function.
REDEFINING HOW WE LIVE, WORK, LEARN, AND PLAYBecause of COVID-19, there is a clear redefinition of the way people live their lives. Numerous companies adapted to work from home arrangements. Banking and even grocery shopping turned to online services.Instead of classrooms, students now have virtual classes to continue lessons. The ‘normal way’ of doing things back then, now have different processes. People are embracing technology, digital transformation is booming. One thing’s for sure, even when COVID-19 ends, the new normal brought about it will continually affect us all. And as the world adjusts to these new norms, businesses must adapt as well.