COVID-19 CRISIS PERSONAS

Different people react in different ways. And right now, consumers have diverse personas on how they are tackling COVID-19. Thus, you cannot reach them all with one message. You have to understand how consumers are currently behaving, then customize your message to match with them. Here are a few COVID-19 personas to take note of:

1. THE ADAPTIVE SHOPPER
   Switched ways to procure what they need and want via e-commerce.
2. THE BORED HOMEBODY
   2 Killing time through entertainment like playing games or watching movies.
3. THE SOCIAL CITIZEN
   Seeks data from official news sources to share with social circles.
4. THE HOME FITNESS FREAK
   With gym restrictions, turns to fitness apps to keep body in shape.
5. THE WFH PROFESSIONAL
   Remotely working, uses productivity apps to aid in tasks.

TAKE THE OPPORTUNITY

1. STOP TWEAKING MARKETING STRATEGIES
   Start looking at pushing the agenda of making your company digital. How can you jump into the digital transformation?
2. ENHANCE CUSTOMER EXPERIENCE
   Customer interactions with brands is fundamentally going to change. If the customer doesn’t want to leave the house to buy your product, what will you do?
3. RETHINK THE STRUCTURE OF SUPPLY CHAIN, RETAIL, AND ORGANIZATIONS IN THIS RESHAPED WORLD
   Ponder on contingencies to address the new normal.Like for retail spaces, are you starting to think on a way to structure spaces so that people will not crowd the area?

PREVENT BEING IRRELEVANT

1. LEAN INTO DATA
   Look at the current information you have in your company and evaluate how you can maximize all these to understand consumers. Search trends, use social listening, and explore eCommerce.
2. GET A NEW CONSUMER LENS
   Consumers change, consumers’ habit change. Examine closely their present behaviors and tailor messages relevant to them.
3. DON’T GO DARK
   Do not abandon your consumers, they want to hear from you.

Despite being in a crisis, you can still take advantage of things. Open your mind and think creatively. You need to be relevant and efficient even in trying times. Send us a message and we’ll help you convert threats of the current crises into opportunities!