Sampling / Promos

Case Study:
Skelan Sampling

Title: Skelan Sampling
Category: Sampling / Promos
Date: 2013
Client: Unilab Consumer Health

Challenges and Objectives
Skelan, with the help of Team On Ground, has continually been exploring new platforms and venues to reach the target audience and induce trial of the product via sampling. Two of those venues were churches and also cemeteries nationwide during the time of “Undas” or All Souls Day.

The activity reached 220 Catholic churches and 25 Cemeteries nationwide and produced 225,600 “sampling hits”. This eventually led to a +113% increase in product sales of Skelan for our client.