InnovationCase Study:
Case Study:
Andas Social Media Campaign
Service: Social Media Marketing
Project: Andas Social Media Campaign
Client: RiCHCORP
Project: Andas Social Media Campaign
Client: RiCHCORP
Background
RiCHCORP is the maker of Andas – their banner product. ANDAS is an all-natural mosquito repellent spray made from Citronella that is naturally grown and processed. It provides up to 8 hours of protection from mosquitoes.
BRAND’S UNIQUE SELLING POINT
3-in-1 Spray (Anti-Itch, Room Spray ,Mosquito Repellent)
All-Natural Dengue Away Spray
BRAND VALUE
ANDAS helps bring economic transformation to local farmers.
BRAND’S UNIQUE SELLING POINT
3-in-1 Spray (Anti-Itch, Room Spray ,Mosquito Repellent)
All-Natural Dengue Away Spray
BRAND VALUE
ANDAS helps bring economic transformation to local farmers.
Challenges and Objectives
To generate interest and engagement with ANDAS.
To increase online conversations around ANDAS.
To promote presence of ANDAS in Lazada and Shoppee
To increase online conversations around ANDAS.
To promote presence of ANDAS in Lazada and Shoppee
Results
The team conducted research and immersion to RiCHCORP's farm in order to create an impactful social media strategy for their brand Andas. It focused on its unique selling proposition and promos which communicates not just its product benefits, but also its relevance to far flung tropical communities which resulted in increased awareness and online engagement.