Service: Social Influencers & Contest Management
Client: SM MOA
Project: SM MOA Christmas Hunt
Background
SM MOA is one of the SM Supermalls and one of the largest malls in Asia. It is known for its grand Christmas season kick off.
Challenges and Objectives
To increase awareness and engagement online about the opening of the mall’s Christmas season
Tap influencers and conduct an online contest that finishes to an on-ground event to kick off 2019 Christmas season
Results
The online campaign reached 210K with 5,770 total engagements.
