Case Study:
Varilux Video Content

Service: Content Production
Client: Essilor
Project: Varilux Video Content

With its mission of improving lives by improving sight, the Essilor Group provides service of good vision in designing, manufacturing and distributing quality products and services through innovative business models. Today it delivers solutions to correct and protect the visual health of the 7.7 billion people in the world.

Challenges and Objectives
To convey Varilux’s key messages to its target audience in a creative and relatable way.

The team presented the brand’s message through a day-in-a-life video material to make it more relevant and comprehensible to its target audience.