Case Study:
Something Magical

Client: Disney Southeast Asia and SM LEI
Title: Something Magical
Category: Event
Campaign Date: September 2015

Challenges and Objectives
Team OnGround launched the partnership of 2 giant names in family entertainment—The Walt Disney Company and SM Supermalls—in a truly once in a lifetime, magical experience held at the SM MOA Arena. The event was further ignited by breathtaking Disney-inspired production numbers and by the appearance of Mickey Mouse and friends.

It became an experience that left every single guest in awe of the grandeur of the set, breathless from the amazing production numbers, and grinning excitedly over the magical spectacle.