Case Study:
Laki Sa Tibay Nutrition Education Program

Title: Laki sa Tibay Nutrition Education Program
Category: Activation
Date: 2006 to present
Client: Nestle Philippines, Inc.

Challenges and Objectives
The “Laki sa Tibay Nutrition Education Program” has been one of the biggest activation campaigns of Nestle Philippines. It has been a vast undertaking, covering the entire country. Its goal has been to empower mothers, through schools and educators, about proper nutrition, highlighting the role of milk consumption in their families.

After more than ten years of implementation, we have visited around 17,880 public elementary schools across the Philippines, reaching out to more than 3.4 million parents, 4.7 million students, and around 240,000 teachers during the campaign.