DATA TO UNLOCK ELUSIVE CONSUMER MIND
There are two important things in the world of marketing.
Data and Creativity:
Campain Foundations
If there’s a perfect combo in the world of marketing, it is data and creativity. These two go hand in hand to deliver a campaign that speaks to consumers. Here’s a framework you can follow which illustrates how data and creativity are foundations of any effective strategy.
UNDERSTAND THE UNCONSCIOUS MIND’S ‘REAL NEED’
First things first, before drowning yourself into those creative juices, you need to gather data about your consumer in order to uncover their real need and make them buy your product. Social listening tools like HubSpot, Hootsuite, and Buffer, are helpful in determining discussions and feedbacks of consumers. This will give you an edge on how you can act on their needs. Video analytics such as Tubebuddy, Vidyard, and Vidooly, on the other hand, are an advantage when it comes to understanding what content consumers lean into. These tools will give support in getting into your customer’s mindset and understand further their sentiments and thoughts.ADJUST THE TARGET SEGMENT’S ‘WHY’
After getting the data of your consumer’s real need, it’s time to recalibrate and use that data to match with your target segment. Ask yourself these questions: What is the profile of your target audience? How do they live? How much is their income? What is their persona? What is their lifestyle? What motivates them? These questions are essential when you craft the ‘why’ of your target audience. These will be your basis in knowing why the target audience need your product. Again, this is a way of getting into their mindset and comprehending how your audience think.USE THE RIGHT CONTENT TONALITY
First things first, before drowning yourself into those creative juices, you need to gather data about your consumer in order to uncover their real need and make them buy your product. Social listening tools like HubSpot, Hootsuite, and Buffer, are helpful in determining discussions and feedbacks of consumers. This will give you an edge on how you can act on their needs. Video analytics such as Tubebuddy, Vidyard, and Vidooly, on the other hand, are an advantage when it comes to understanding what content consumers lean into. These tools will give support in getting into your customer’s mindset and understand further their sentiments and thoughts.SOURCE: https://ada-asia.com/
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